P R E S S  R E L E A S E

 

Midea with FG Europe launch the first 10-year warranty and refrigerant contribution scheme in the UK.

 Established in 1958, FG Europe is one of the largest air conditioning distributors in Europe and hold exclusive agreements to distribute Midea Air Conditioning products in many territories that now include the UK.

Midea

Established in 1968 Midea has grown to be the Worlds No 1 brand of HVAC Products. With 1 in every 5 air conditioning systems being manufactured by Midea, this has resulted in over 12,000,000 of export sales annually. Midea manufacture equipment with ranges from 1kw to 70kw DX split systems, 3hp to 88hp VRF, 25kw to 2000kw Air Cooled chillers, 365kw to 985kw Water Cooled Screw Chillers, 200m3/hr to 240,000 m3/hr AHUs and even the world’s most economical 7000kw centrifugal chiller and so much more. In 2016 Midea acquired ownership stakes in Clivet Italy (80%), Toshiba Life Style Corporation Japan (80%) and Germanys Largest Robotic manufacturer KUKA (95%). As of November 2017, Midea Global sales have already reached $28bn surpassing the $24bn in the previous financial year. With automated factories in 12 countries, Midea is the fastest growing and only privately held, Chinese established, Air Conditioning Business to be named as a Fortune Listed Global Top 500 Company.

FG Europe is the 1st Distributor to Launch a full range of Midea products in the UK.

Prior to launching Midea Air Conditioning products in the UK, FG Europe has made significant investments in preparing the same premium levels of support that has given growth and longevity in many key territories across Europe. In the UK two new offices have been established, one in London and one in Newcastle boasting a team of industry-proven individuals ready to provide the markets fastest and most dedicated pre-and post-sales support nationwide.

The UKs 1st 10 Year Warranty

FG UK is launching a unique and attractive ‘Mi-Pro Partnership’ programme offering a 10-year warranty on Midea products, this gives the original installer the opportunity to offer the same level of care during a long-term maintenance as they did during installation. FG UK is also supporting its partners with a contribution towards first-year service costs to help their partners secure long-term maintenance contracts.

Refrigerant Contribution Scheme  

2018 will see the industries single largest phase down of refrigerants containing high GWP and we have already seen the impact of this in the form of huge refrigerant price increases. From February 2018 Midea will be one of the first manufacturers to offer a complete line up of low GWP R32 refrigerant split and multi-split products. To support this period of change R32 products will be set at the same cost as its R410a products. From launch, FG Europe will also be offering its UK ‘Mi-Pro Partners’ refrigeration contributions of £32/kg on R410a products and £12/kg on R32 products. Contributions will be paid for by FG Europe up to the maximum piping length of every split and multi-split air conditioning system sold.

Support

Free technical training and CPD’s are available at our London office and “hands-on” equipment training that include the safe handling of R32 refrigerant are available at our Newcastle Training Academy. Qualified controls and refrigeration engineers are also available via our dedicated support line. The same engineers will also be responsible for the correct diagnosis, management, preparation and shipment of UK available next day spare parts.

Comment

Headed up in the UK by ex-Fujitsu and Hitachi General Manager Martin Richards. Martin brings his extensive experience to launching Midea UK with a clear vision on how much the brand can bring to this marketplace.

Martin Says…

“Midea are a global leader in air conditioning and already a top 3 supplier of air conditioning products in many territories across Europe. The financial power and drive of the Midea organization is impossible to ignore and with the support of such a long-established business in FG Europe we have an exclusive opportunity in promoting and supporting a range of equipment that can boast some of the industry’s most exceptional products. We do not underestimate the challenge and a lot of hard work will be necessary but having witnessed first-hand the build quality and accuracy that state of the art factory automation can provide I have never been more confident in a products reliability. Our FG UK team and Midea have worked tirelessly in researching a strategy that we believe will be a winning one for our customers in the UK and we can’t wait to get going”

VISIT OUR STAND AT THE HVACR TRADE SHOW EXCEL LONDON

Midea and FG Europe are exhibiting from the largest available stand at the HVACR show in 2018, and will be using this event as a key part of their launch strategy, and to connect with all the UK installers and consultants.

Find Midea and FG Europe on Stand D40 and engage in a quick demo, hang around and have a drink with them, and generally get to know the product a little better. Come along and touch the product and see for yourself the great build quality.

The action-packed stand will include…

  • Product displays of Splits, VRF, Controllers and Ancillaries
  • Product Demo’s from the Crew
  • Mi-Pro Partnership examples of how our customers can earn Free Vans, R32 Tooling, New Websites, Corporate Workwear and so much more
  • FREE BAR – after your demo, chill out at the Midea Bar and chat with the team about your projects and book after-event visits.
  • LIVE DJ! Professional DJ Maxine Hardcastle will be playing across the three days also.
  • And so much more…

 

 

 

 

 

 

 

 

 

 

 

 

 

 

              

 

 

MORE BACKGROUND INFO ON FG EUROPE UK LTD & MIDEA GROUP

 

 

 

ABOUT F. G. EUROPE SA.

  1. G. Europe S.A. was founded in 1958 and was listed on the Athens stock exchange in 1968. The company specializes in the import and wholesale of long living consumer goods and especially, of consumer electrical appliances and

air conditioning. In addition to exclusive distribution right for Midea products in many European territories, the Company also has exclusive agreements with Fujitsu General Ltd and is one of the largest distributors of air conditioning in Europe.

 

ABOUT MIDEA GROUP

Established in 1968, Midea is a publicly listed global fortune company with an annual turnover in 2016 of $24bn. Midea is headquartered in Southern China but is a truly global company with over 130,000 employees. The company has 21 production facilities with 12 outside of China and 260 logistics centers worldwide supplying air conditioning in over 200 countries. After nearly 50 years of continued growth, Midea now generates annual global revenue of more than $28 billion.

 

Each year, Midea wins 40+ design awards at different global design shows such as reddot, iF, and Good Design Award. Midea has also landed many high-profile projects including 12 of the stadiums at the 2016 RIO Olympic games and are also the official supplier at 7 of the 12 stadiums at the 2018 FIFA world cup in Russia. Midea water-cooled screw chillers, VRF and fan coil units are being used to provide an even more enjoyable experience for athletes and spectators. Midea equipment can be operated in a wide temperature range, from -32 degrees Celsius to 55 degrees Celsius, making it a perfect choice for Air Conditioning in some of the harshest climates as seen in Russia or even in the mildest of climates as found in the UK. Midea is a strong supporter of sport and the proud official sponsoring partner of FINA, the World’s Swimming Federation. Midea is implementing its strategy to continue as a highly dynamic enterprise, with the aspiration for consistent growth that is characteristic of a world-class business.

 

*Euromonitor International Limited; Consumer Appliances 16ed